Morning Car Club
THE ASK/VISION
Morning Car Club wanted to throw the kind of event that car people actually talk about, a cultural moment. Partnered with IKEA, the goal was to celebrate automotive passion while spotlighting IKEA's new collection through BMX rider, Vans athlete, Acura influencer, Coco Zurita.
THE BUILD
We produced a large-scale outdoor car meet where the collection on the ground told its own story. Guests came face to face with supercars from across the world — a lineup valued at over $200M, including a McLaren F1. Coco Zurita brought his audience with him, bridging the worlds of action sports, streetwear, and design in a way that made the IKEA partnership feel earned rather than forced.
