Content
Concept → Shoot → Edit → Deliver
Paddock is your full-service content production team. We take a project from the first idea to the final file: concept and scripting, shooting, editing, motion graphics, and every cut a campaign needs. The work below shows the range we can produce for your brand.
Culture Kings - Rodman
Loud, layered, and unapologetically free, this spot channels the spirit of Dennis Rodman into something wearable.
To bring that energy to life, we built three distinct personas—each embodying a different facet of Rodman’s rebellious mindset. One bold, one offbeat, one undeniable rebel. Their stories unfold in parallel, converging in a surreal yearbook photo where the man himself ties it all together. It’s not just a shirt—it’s a statement: be loud, be weird, be yourself.
USD Men’s Soccer Intro Sizzle
Shot in a single day with the full USD Men’s Soccer team, this campaign was built around movement—both in form and feeling. We embraced the natural warmth of California sunlight to create a bold, high-contrast visual style that felt grounded yet electrified.
Microsoft Copilot Gelato Tour
Follow along food tour style as we use Copilot to explore the diverse range of gelato shops across a bustling New York City in search of the perfect icy scoop with the help of AI.